Finished
Product
Nail Polish;
The Ideal Invention
for All Fashionistas
See complete article

Money Talks
Q&A Forum with
Beauty Trade
Masterminds
See complete article

CLIPPER
TIPS
by Ivan Zoot


Agenda in
the Making
On August 22, 23, 2008 Andis and I are scheduled to attempt to break the Guinness World Haircutting record (again). This seems like a good time to review a few clipper tips related to cutting efficiency and productivity. If you can cut faster while maintaining technical quality and good customer service, everyone wins.

Start a Revolution: Use the concept of revolution cutting, completing cutting steps in full revolutions back and forth around the head, to save time, steps, and work.

Use The Spin Cycle: Remain at the right side of the cutting chair and spin it to bring the client to you. Put the miles on the chair, not your feet.

Finish That Tool: Complete all that you can cut with a single tool before switching to the next one. Once you are done, move on to the next tool and do not go back to the earlier tool again. Work efficiently.

Cut Corners: Taper a small amount of the front corner and offer the client to inspect the length. Avoid cutting the same haircut twice because it was not short enough the first time.

Take a Walk: Book appointments on the hour and half hour. Take walk-ins in between to keep your chair full all the time.

THERAPY
TRENDS
by Elayne McClaine


High Image for High
Impulse Items
The Cosmetic Executive Women (CEW) organization, recently announced its 2008 Beauty Awards winners—the most innovative beauty products in 26 categories. Half the 600 entrants were Mass, soon to be OTC items. New items were launched as new solutions to old problems. One similarity is that the items were high on image. Elegant baby oils that are super dry. Supersonic shades in super fine mineral bases. Specialty serums that sound as elegant as department store elixirs. Many of the high image entries will be launched in compact, travel sizes or mini gift sets. What a great way to add news to OTC impulse items displays. Front end impulse counters can host these 2008 winners: a combo bronzer-blusher, a thermal pedicure or an anti-humidity hair spray. Consumers look to the OTC for its “what’s hot” items.
While the number one area in a store for an impulse sale is the checkout counter, the number two area is end caps. Many OTC chains stock new items soon after they are launched. OTC consumers don’t have to wait. These high-class products are ready for mass outlets.
Several factors play into a customer’s choice in purchasing an impulse item. Whether shabby or chic, it all depends on whim. Some of the products at our front counter that start out as impulse buys can eventually transform into destination items. Your customers can get that impulse-high with award winning new news.